Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
Iron Mike takes on his alter ego ‘Moisture Mike’ with dry skin his new contender.
April 3, 2025
By: Lianna Albrizio
No one knows more about maneuvering life like Mike Tyson.
“Everyone has a plan until they get punched in the mouth,” the legendary boxer once said.
“Or until they realize they’re showering with synthetic cleansers.”
So goes the slogan for his new campaign with Dr. Squatch. In it, Iron Mike assumes the role of Moisture Mike in promotion of the natural soap maker’s new Total Moisture Collection.
In the new campaign, Tyson demonstrates how real strength starts with self-care in a boxing ring-turned-zen-like spa. Bathing with the Total Moisture Collection, his new contender is dry skin, which he knocks out with a good lather of the “zero grit” bar soap in mango, shea and green tea butters.
“I’m excited to partner with Dr. Squatch on their Total Moisture line,” said Tyson. “I’ve been using it, and I’m a fan. It is important to take care of your skin, and these products make it easy. And, let’s be real, they smell great.”
The campaign, which will run across TV, YouTube, Meta, TikTok, Spotify and Pinterest, aims to ensure men heed the call to jab dryness and learn to care for and embrace their sensitivities, physically and figuratively. Sensitivity is something “The Baddest Man on the Planet” once called his biggest weakness.
“Mike Tyson and toughness are synonymous, so seeing him step into the role of ‘Moisture Mike’ sends a powerful message to guys everywhere: that real strength means taking care of yourself,” said John Ludeke, senior vice president of marketing at Dr. Squatch. “If the Baddest Man on the Planet can embrace his sensitive side through all-natural skincare, anyone can.”
The Total Moisture Collection packs a punch of shea and plant butters, antioxidants and vitamins A, C and E and is clinically proven to provide ultra-moisturization for sensitive skin.
The bar soap trio is free from synthetic fragrances and retails for $7 each, $6 for subscribers or $21 ($18 for subscribers) as a bundle.
The collection is available here and on its Amazon storefront.
Check out our latest coverage of the men’s grooming category here.
Watch the campaign here:
Get the latest Happi news, insights and analysis in your Google Search and AI experiences.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
